Friday, September 30, 2005

Brand Loyalty

Jean-Paul Sartre smoking

Gauloise Brune, once famously smoked by the likes of philosopher Jean-Paul Sartre and novelist Albert Camus, moved its factory from Lille, France to the Spanish coastal town of Alicante. French smokers are beginning to turn to light cigarettes, while Gauloise is known for its strong, almost bitter flavor. The conservate daily Le Figaro lamented "the end of one of our greatest symobls of national identity."

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